Using geodemographics to segment the market for hazardous and harmful drinkers in Cheshire and Merseyside (13th February 2009)
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The Directors of Public Health across Cheshire and Merseyside have identified tackling the harm caused by alcohol as one of the priority areas for action across the sub-region. The objectives are:
In response to these objectives, a series of profiles have been developed based around an existing geodemographic system produced by Experian (Mosaic). These are supplemented with existing consumer and regional public health data.
- To assess hazardous and harmful drinking prevalence in primary care trusts across Cheshire and Merseyside
- To undertake analysis of the Target Group Index or equivalent sources of data against harmful and hazardous drinking cohorts across Cheshire and Meseryside
- To identify which population groups across Cheshire and Merseyside are at greatest risk of alcohol-related harm and the defining features of these groups
In response to these objectives, a series of profiles have been developed based around an existing geodemographic system produced by Experian (Mosaic). These are supplemented with existing consumer and regional public health data.
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