14 May 2009

PUBLIC HEALTH

APHO Technical Briefing 5: Geodemographic Segmentation (27th April 2009)
In this briefing, the Association of Public Health Observatories (APHO), takes a summary overview of segmentation and then focus on one approach to segmentation using geodemographic methods. They then compare the most commonly available geodemographic segmentation tools, highlighting the possible applications within the health sector and discussing some of the factors that should be considered when looking to invest in a system.
Briefing

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