DIET/NUTRITION

Evaluation of the Phase 2 Snack Right Social Marketing Project – Final Report (25th June 2009)
The Cheshire and Merseyside Directors of Public Health decided in 2005 to focus on a single social marketing intervention on food.

The aims of this project were:

• to improve the nutritional quality of snacks given to pre-school children in deprived areas of Cheshire and Merseyside
• to gain experience and build capacity in social marketing throughout Cheshire and Merseyside;
• to put marketing theory into practice on a Cheshire and Merseyside footprint
• to disseminate the learning in social marketing.

Thank you to the author, Lyn Winters, for forwarding this document to me for inclusion.
Report