Ambitions for health - a strategic framework for maximising the potential of social marketing and health-related behaviour (9th July 2008)
This strategic framework sets out how the DH plan to work together with key leaders in the public health community to embed social marketing principles into health improvement programmes. Its also illustrates the practical tools they are developing to build social marketing competencies and capacity in England. It sets out how they will make sure that all of their policy development and public health interventions are informed by their understanding of what motivates people. In turn, this will enable them to build on our successes and ensure that they become a world leader in promoting health.
Ambitions for Health
Action Plan
Healthy Foundations - a Segmentation Model
What is social marketing?
Health and Intergovernmental Relations in the Devolved United Kingdom (14th July 2008)
Knowing how devolution in health really works – who can do what – matters much more now that all four UK governments are different political colours, increasingly disagree about major issues, and are more likely to be in conflict. In this report, authors: explain the legal and administrative underpinnings of devolution and how they shape the policies pursued in England, Scotland, Wales and Northern Ireland; identify the various kinds of tension building up along administrative and physical borders, and the likelihood of major intergovernmental conflict; and explain the administrative and political dispute resolution mechanisms, which the authors find disturbingly weak.
Click here for the Report
This strategic framework sets out how the DH plan to work together with key leaders in the public health community to embed social marketing principles into health improvement programmes. Its also illustrates the practical tools they are developing to build social marketing competencies and capacity in England. It sets out how they will make sure that all of their policy development and public health interventions are informed by their understanding of what motivates people. In turn, this will enable them to build on our successes and ensure that they become a world leader in promoting health.
Ambitions for Health
Action Plan
Healthy Foundations - a Segmentation Model
What is social marketing?
Health and Intergovernmental Relations in the Devolved United Kingdom (14th July 2008)
Knowing how devolution in health really works – who can do what – matters much more now that all four UK governments are different political colours, increasingly disagree about major issues, and are more likely to be in conflict. In this report, authors: explain the legal and administrative underpinnings of devolution and how they shape the policies pursued in England, Scotland, Wales and Northern Ireland; identify the various kinds of tension building up along administrative and physical borders, and the likelihood of major intergovernmental conflict; and explain the administrative and political dispute resolution mechanisms, which the authors find disturbingly weak.
Click here for the Report
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