Children, Young People and Alcohol (16th February 2010)
The Youth Alcohol Action Plan (June 08) committed to delivering a social marketing campaign targeting parents and young people to discourage harmful drinking amongst under-18s. This piece of quantitative research was undertaken to inform this work, specifically to: link the usage of, and attitudes towards alcohol; quantify potential audience segments; establish a baseline to measure progress in changing behaviour; and to link data to the DCSF Families-Segmentation.
Publication
The Youth Alcohol Action Plan (June 08) committed to delivering a social marketing campaign targeting parents and young people to discourage harmful drinking amongst under-18s. This piece of quantitative research was undertaken to inform this work, specifically to: link the usage of, and attitudes towards alcohol; quantify potential audience segments; establish a baseline to measure progress in changing behaviour; and to link data to the DCSF Families-Segmentation.
Publication
Safe. Sensible. Social. Alcohol: Test Purchasing - Innovative Practice (15th February 2010)
Young people are being increasingly innovative in their methods of obtaining alcohol. These include: Proxy Sales (where an adult will buy alcohol on behalf of a young person) and Off-Licences only selling to young people who are known to them.
This booklet sets out case studies that highlight the innovative practice under way in Local Authorities to tackle issues around test purchasing. It is intended to encourage LAs to be similarly creative in their approach to tackling underage drinking.
Booklet
Safe. Sensible. Social. Young people, alcohol and positive activities (15th February 2010)
To include young people, who have been drinking in positive activities raises some challenges, but to simply leave young people outside and at risk of getting into trouble or vulnerable to becoming victims themselves is simply not an option.
This guide aims to give those working with young people practical advice and tools to ensure they – and those they work with – are equipped to deal with this real issue.
Guide
Young people are being increasingly innovative in their methods of obtaining alcohol. These include: Proxy Sales (where an adult will buy alcohol on behalf of a young person) and Off-Licences only selling to young people who are known to them.
This booklet sets out case studies that highlight the innovative practice under way in Local Authorities to tackle issues around test purchasing. It is intended to encourage LAs to be similarly creative in their approach to tackling underage drinking.
Booklet
Safe. Sensible. Social. Young people, alcohol and positive activities (15th February 2010)
To include young people, who have been drinking in positive activities raises some challenges, but to simply leave young people outside and at risk of getting into trouble or vulnerable to becoming victims themselves is simply not an option.
This guide aims to give those working with young people practical advice and tools to ensure they – and those they work with – are equipped to deal with this real issue.
Guide
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