Report of the Independent Review Panel conducting the Independent Review of the Controls on Infant Formula and Follow-on Formula (11th March 2010)
In 2007, Dawn Primarolo, then Minister for Public Health, established a review of the effectiveness of new controls in the new Infant Formula and Follow on Formula Regulations 2007 (SI 2007/3521). These controls aimed to reduce confusion for parents between infant formula for exclusive feeding of babies during the first months of life and follow on formula for babies aged six months and over. The independent panel of experts was asked to "Assess whether the new controls on the way in which follow on formula is presented and advertised have been effective in making clear to parents/parents to be and carers that advertisements for follow on formula are meant only for babies over six months and are not perceived or confused as infant formula advertising, which is prohibited". The Minister for Public Health has published the Panel’s report and will publish her response to the report’s findings and recommendations as soon as possible.
Report
In 2007, Dawn Primarolo, then Minister for Public Health, established a review of the effectiveness of new controls in the new Infant Formula and Follow on Formula Regulations 2007 (SI 2007/3521). These controls aimed to reduce confusion for parents between infant formula for exclusive feeding of babies during the first months of life and follow on formula for babies aged six months and over. The independent panel of experts was asked to "Assess whether the new controls on the way in which follow on formula is presented and advertised have been effective in making clear to parents/parents to be and carers that advertisements for follow on formula are meant only for babies over six months and are not perceived or confused as infant formula advertising, which is prohibited". The Minister for Public Health has published the Panel’s report and will publish her response to the report’s findings and recommendations as soon as possible.
Report
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